Last Splash

Monday, 23 October 2006

I worked another store opening this week, and wouldn't you know that on my lunch break one day I passed a girl of somewhere between 17 and 20 (I'm really getting much worse at judging ages now...high school girls look waaaay too young to be driving) that said to her friend as they were passing Soho Shoes "oh, did you know they have Ugg boots?"

Now, I guess that because I have a somewhat interest in trends and fashions, seeing as how I'm a 'retail professional' or whatever you want to call me, this comment disturbed me. Because she didn't say it with a sneer, such as "can you believe they're still carrying Uggs...as if...". She said it with a "hey, Uggs are so hard to find around here where people don't wear turtlenecks and we get an inch of snow ever 2.7 years...I'm so glad there's finally a shoe store that carries them".

I guess I just assumed that all high schoolers were current on fashion trends b/c of the readily available Glamour-Cosmo-Jane-Marie Claire magazines that I, too, loved as a young adult [and still do as a guilty pleasure (except Cosmo...I realized somewhere around 6 years ago that they basically have a rotation of 16 articles that they just repeat in succession, changing names and minor details with each issue)]. But I guess I was wrong. And maybe she only reads trendy fashion mags circa 2002.

posted by: Cannonball14 at 16:11 | link | comments (4) |
meow, the retail beast

Comments:

#1 23 October 2006 - 18:27

Of course, I have absolutely NO idea what Ugg boots are, but I think I get the gist of it.

My daughter reads Cosmo, so I've snuck a peek at some of the articles. My favorites are "5 Tips to Drive Him Wild in Bed." The fact is, in the ones I've read, it seems either like common sense or something I'd rather pass on. If you want to drive your man wild, show up naked...with beer for bonus points. How can they come up with 10 or 15 new things every single month? The answer: they can't.

Windhazel

#2 23 October 2006 - 23:07

Yeah, I've also always thought to myself "I know the people who work in magazines. They aren't dental hygeniests, so what on earth do they know about my teeth? And then I found out how they make the recommendations.

Free samples.

Unsettling.